Disclaimer: the initial version of this post was originally published on the NR Media Group blog here.
As many of you know, Ohio Marketing Students is a website managed by MKT 4300 students within Ohio University's College of Business. This course has been around for nearly 5 years now and every semester it seems to get better and better.
Over the last year, the course has grown from 40 students in your typical classroom environment to over 75 students in a larger room built for collaboration. Although the growth of the course is mainly attributed to the hard work of Professor Nate Riggs, it wouldn't be where it is today without the help of the HubSpot Education Parter Program.
Disclaimer: the initial version of this post was originally published on the NR Media Group blog.
Higher education is an evolving industry. But when we focus specifically on higher education marketing, this segment of the business seems to be lagging when digital is the topic of discussion. This can be observed both on the curriculum side as well as the recruitment and enrollment side.
Because of this, we've seen a recent increase in the amount of higher education marketing conferences established to get faculty and administrators back on track with the current demands of the industry.